Deliverables

Competitive Analysis, Wireframing, Mockups, Prototyping,
Responsive Design & Development

Roles

Banking

Tools

Figma, Adobe CC, NetBeans, GitLab

Project Context

Mobile & Desktop

Client

January 2023

Link

Item Name

Establishing an effective online presence

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Creating a cohesive brand identity

Onadasail was a branding project where I was entrusted with the end-to-end responsibility of creating a cohesive brand identity and designing the UI/UX. The primary objective was to establish an effective online presence to start selling sailing experiences. Despite the multifaceted challenges, the focus remained on delivering a seamless experience that generates reassurance for visitors.

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Project Description

My mission was to craft a strong and cohesive visual identity that would resonate with Onadasail's adventurous spirit, combining the spirit of sailing and climbing. This involved developing a unique logo, color palette, and typography that would be consistently used across all digital and physical touchpoints.

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Designing Experiences That Look and Feel Like Home

In terms of UI/UX design, the focus was on creating an intuitive and visually appealing interface that enhances the user experience. The goal was to ensure that every interaction with the brand, from the website to social media graphics, was engaging and aesthetically pleasing.

Design That Speaks Values

Throughout the project, our goal was to balance creativity with functionality, delivering a design that not only looks great but also effectively communicates the brand's values and services.

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The clean and organized layout ensures easy navigation and a seamless shopping experience for users. By prioritizing aesthetics, usability, and user engagement, it successfully creates an immersive and enjoyable shopping experience that aligns with Pininfarina’s reputation for excellence in design.

This project highlights the importance of a user-centered approach in creating digital experiences that are not only functional but also emotionally resonant. Through meticulous attention to detail and a commitment to user satisfaction, the Pininfarina Shop sets a high standard for e-commerce platforms, with sales reaching as far as the USA from day one.⁤